The Story of the Sofa – Chapter 2

The Story of the Sofa – Chapter 2

June 14, 2023

Written by: Martin Abonyi

The Story of the Sofa – Chapter 2

Getting Silverstone closed down for the afternoon is no mean feat… but we managed it

The Sofa Web and Design are a design agency that provide a multitude of creative services including website design, digital marketing and graphic design to a wide range of local, regional and national customers. The element that we think makes us different is our sofa. We have an eighteen year history of being creative with our sofa. Yes, it is still the same one, and no we don’t photoshop. Here’s our story.

We decided early on that we needed a physical metaphor for creating and nurturing relationships for our business. This is why we decided to purchase a 2 seater sofa to fulfill that metaphor. Not only did we want the sofa for our office, but we also had big plans to take it all around the country in an attempt to build our brand.

Brands Hatch, Oulton Park, Croft and of course, Silverstone. In the early days, The Sofa Web and Design used to get about a bit due to the fact that we sponsored a British touring car driver and a BMW series driver. A lot of Summer weekends were spent with the familes taking in these racing events that took place around the country. We even managed to wangle a photo opportunity at the home of British Motorsports, Silverstone.

Closing off the racetrack for an hour while we took the pictures was indeed a privilege. We even got to drive our own cars around the racetrack. I must admit that the thrill wasn’t the same in my Volkswagen Bora as it would have been in the BMW, but it still was a memorable day. For some of the shots we had to sit on the sofa in the middle of the racetrack while the BMW came whizzing past at over 100mph, about a metre away from my side of the sofa. The adrenaline kicked in as you heard the car approaching fast from behind us, engine screaming.

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We even found time for a bit of fun with The Sofa on one of Silverstone’s bends. Trying to recreate a crash scene, the sofa had overun one of the corners and deposited in both in the gravel. I’m not sure how happy the ground staff would have been as we spolit their immaculate parallel line system. I think they would have been around with the tractors after that. We finished off the day sitting comfortably in the home straight watching the cars being put through their paces with out of season testing.

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We have always been about the relationship aspect of business. For nearly two decades our famous sofa has toured the country, turning up in all kinds of peculiar places, not least outside Arkwright’s newsagents in ‘Still Open All Hours’. The sofa is a symbol of ‘let’s sit down and talk about your business’. This approach, along with our creative and passionate approach to producing your Branding & Graphic Design, Web Design & Development and Digital, Content & Social Media Marketing, have enabled us to build up a reputation we are proud of.

So if you after website design in the Yorkshire area, get in touch on 01302 272365 or email martin@thesofawebanddesign.co.uk

We look forward to having the opportunity to work with you sometime soon! Come and sit on the Sofa

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