Rooted in Hull’s Website Grows People & Food

Rooted in Hull’s Website Grows People & Food

April 19, 2023

Written by: Martin Abonyi

Rooted in Hull’s Website Grows People & Food

Rooted in Hull’s website has been designed and developed by The Sofa Web & Design

Rooted in Hull’s website promotes well being and sustainability through grow your own food projects, creative workshops and events. The vision for Rooted in Hull was to create a safe space in the heart of the city, that allowed people to come together and connect. The website highlights all the different ways that people can connect through food, art and music.

Rooted in Hull exists in a place where it should not. Hundreds of years of industrial history including shipping, timber and fishing, left little pieces of Hull derelict and without purpose. The fallout from the ending of such a vibrant industrial city stretches far and wide across time, so much so, that many of us still find ourselves struggling to make ends meet, from one month to the next in these modern times. These are the pressures under which our community can struggle. Some people are lucky enough to be surrounded by those family and friends who can support them, whilst there are many in our community who are feeling an increased sense of social isolation.

Rooted in Hull's Website

The vision for Rooted in Hull’s website was to create a safe space in the heart of the city, that allowed people to come together and connect. A good thing to connect people is food. Rooted in Hull have successfully created a farm where a farm has no real right to exist. There are problems with an urban farm that Rooted might not face if they were in a more traditionally rural setting, including lack of space and the fact that they do not own the land they are using. Rooted in Hull needed passion, initiative, determination and innovation.

The site makes use of shipping containers, organised into a circle, all with an individual and unique function and design. The red container being the most innovative, combining the functions of a live performance venue, and an art gallery. The Rooted Farm site is also available to host your event, taking advantage of their now famous, freshly cooked pizza, and BBC approved, home grown, home made soups! Other innovative containers in the circle house a bakery, the kitchen, a shop and our office, the site has full free Wi-Fi coverage.

All the growing that Rooted do takes place in raised planters, that they build themselves, demonstrating the ability to try and grow some foods in your own spaces at home, wherever you might live. The whole site layout is depicted in the Rooted in Hull logo, representing the red container and the planters, spreading out from their central roots in Hull, and beyond into the community.

Rooted in Hull is succeeding in a place where a farm should not work…and yet, it does work. They try to grow food in ways that are innovative because of circumstances because their physical location. Rooted hope, that by continuing to exist, they can demonstrate the ability for the community to strive through adversity. By sharing knowledge and learning together about sustainability, Rooted in Hull hope to inspire people in the community to come and learn, help to grow, and perhaps go home and grow something for themselves.

Each of the containers has a solar panel allowing Rooted to generate their own electricity. In actual fact, they are connected to the national grid, and the energy that they generate through their panels is fed back, as Rooted in Hull strive to maintain our zero carbon footprint.

Rooted in Hull’s Website

Rooted in Hull’s website needed to be the digital connection between the organisation and the wider community. Engagement with the more vulnerable members of the community is a key objective for the website to deliver on, so the activities need to be presented in an engaging and concise way. As a social enterprise it is also important for Rooted in Hull’s website to attract funding and donations from organisations and members of the public in order to be able to continue with the delivery of their activities, workshops and wellbeing programmes.

Rooted in Hull's website

A good website, both in how it looks and how it functions can be an integral part of generating revenue for your business. Making the right choices in terms of ‘knowing your business’ and how your website is designed and built to maximise that knowledge is very important.

The web design is all important as it’s generally the first opportunity of potential customers to engage with your brand and services. It’s important to know what areas of your business that you want to direct potential customers to when considering your web design. So if you are looking for Doncaster website design, come and have a seat on the sofa.

The development of your website depends on the functionality your business needs. Whether it’s a major e-commerce site or a basic brochure site the functionality used is the most appropriate needed to fulfil the objective of your website.

If you are looking for a creative business website, then get in touch with The Sofa Web and Design Ltd. Come and have a seat on The Sofa. Simply call 01302 272365 or email

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