Local beauty therapists, Pearl Essence, approached The Sofa Web and Design as a new business, in order to give their business the best possible start from a marketing perspective. Firstly a brand identity was needed to give off the right message for the company’s customer base. Creative nail design was one of the key selling points for Pearl Essence, so the brand had to reflect this. Once the logo and brand were established The Sofa Web and Design then create a suite of promotional materials for local distribution.
While the brand was being created, work had begun on designing and developing a website in order to attract customers from a wider area, but still with a focus on being local. The next phase of the creative relationship is to work with the company on a digital marketing campaign to attract new customers through social media. The Sofa Web and Design will be supporting the company through the next phase of their development, which is to establish an eye studio for eyelash enhancement.
“Since working with The Sofa Web and Design to develop my website and marketing materials, revenue has increased dramatically, I would definitely recommend them.”
Lisa – Managing Director, Pearl Essence