Generator Plus Package: Get More Out of Your Digital Marketing

Generator Plus Package: Get More Out of Your Digital Marketing

February 28, 2023

Written by: Paul Winterman

Generator Plus Package: Get More Out of Your Digital Marketing

Discover the Benefits of Our Most Effective Customer Acquisition Package Yet

Are you struggling to get the results you want from your digital marketing efforts? Do you feel like you’re spending too much time and money on various tools and services with limited returns? If so, it’s time to consider Generator Plus, our advanced digital marketing package.

With Generator Plus, you’ll get everything included in our Generator and Foundation packages, plus a range of additional services that will help you take your digital marketing to the next level. Let’s take a closer look at some of the key features of Generator Plus and how they can benefit your business.

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What does the Generator Plus package give me?

Here is a brief overview of the package…

  • Email Marketing Software: You can segment your audience, automate email campaigns and monitor your results using our advanced email marketing software. One of the best methods to communicate with your current and potential customers is through email marketing. You can accomplish this using our package in a manner that is both cost-effective and productive.
  • Welcome Series: The first few interactions with your customers are crucial and our welcome series ensures that you make the best impression. We’ll help you create a series of three automated emails that will be sent to new sign-ups to your website, introducing them to your brand and encouraging them to engage with your content.
  • Newsletter: Our team will produce and send a monthly newsletter that features your business’ news and updates in addition to the two blog posts we compose for you as part of the Generator package. This is a fantastic method to keep your audience interested and informed while also increasing website traffic.
  • Advert Emails: Aiming to increase clicks and conversions, we’ll also develop and send 2 targeted advertisement emails to your email list each month. To make sure you’re receiving the best return on your investment, we’ll monitor the performance of each email and modify our strategy as necessary.
  • Monthly Statistics: We’ll provide you with monthly stats on how your email campaigns are performing, so you can see exactly how many people are opening your emails, clicking through to your website and taking action. This information is crucial for optimising your campaigns and ensuring that you’re getting the best possible results.

Did you know?

  • According to the Direct Marketing Association (DMA), for every £1 spent on email marketing, the average return on investment (ROI) is £42. This means that email marketing is one of the most cost-effective ways to reach and engage customers.
  • A survey conducted by Econsultancy found that 74% of marketers believe email marketing delivers “excellent” or “good” ROI. This is higher than any other marketing channel, including social media and paid search.
  • The average open rate for email campaigns in the UK is around 22%, according to a study by Mailchimp. However, this can vary depending on the industry, with some industries seeing open rates as high as 30% or more.
  • The same study by Mailchimp found that segmented email campaigns have a 14.37% higher open rate than non-segmented campaigns. This highlights the importance of targeting your emails to specific audiences based on their interests and behaviours.
  • According to the DMA’s Email Marketing Tracker report, email marketing accounted for 19% of all UK marketing budgets in 2020. This shows that businesses are investing heavily in email marketing and recognizing its potential as a powerful marketing tool.
Let’s take a closer look at each service found in Generator Plus…

Email Marketing

By creating a direct line of communication with your customers, email marketing is a potent tool that can assist in the expansion of your business. Our Email Marketing Software, which has all the features you need to build successful email campaigns, is included with the Generator Plus package. Our team of professionals will configure the software, import your current list and produce segmented ads that target particular customer demographics.

Did you know that email marketing has an average ROI of 3800%? Or that 81% of small businesses rely on email marketing as their primary customer acquisition channel? With our Email Marketing Software, you’ll be able to take advantage of these impressive statistics and more.

  • Build and manage email lists, segmenting them to target specific audiences.
  • Create eye-catching email templates to send out engaging campaigns.
  • Monitor and analyze email metrics to continually improve campaign success.

3 Part Automated Welcome Series

First impressions matter, especially when it comes to welcoming new subscribers to your email list. That’s why we’ve included a 3 part welcome email series in the Generator Plus package. This series is designed to introduce your brand to new subscribers and provide them with valuable content that keeps them engaged.

According to Hubspot, welcome emails have an average open rate of 82%. By taking advantage of this impressive statistic, you can ensure that your new subscribers are engaged from the very beginning. Our team will work with you to create a welcome email series that is tailored to your brand and designed to convert.

  • Automatically send a series of 3 welcome emails to new sign ups on your website.
  • Use the welcome series to introduce your brand and build trust with your audience.
  • Encourage sign ups to engage with your website and other digital channels.
generator plus foundation

1 Monthly Email Newsletter

The latest news and developments in your business can be shared with your customers through the use of newsletters. We’ll produce and distribute a monthly newsletter using the two blog posts we compose in Generator as part of the Generator Plus package. This implies that each month, useful content will be delivered to your customers to keep them interested and informed.

Did you realise that the average open rate for email newsletters is 21.33%? That’s a substantial amount of potential customers who regularly interact with your brand. You can gain their confidence and position your brand as an expert in your sector by giving them useful content in a professionally designed newsletter.

  • A well designed newsletter sent out once a month, populated with two blog posts from our team of copywriters.
  • The newsletter gives a rundown of recent website news, changes and promotions.
  • To keep your subscribers interested and aware, share new products, services, and offers.
generator plus foundation

2 Monthly Email Adverts

Finally, the Generator Plus bundle comes with 2 targeted advertisement emails. These emails are intended to increase website traffic and advertise your products or services. Your segmented list will receive these emails from our staff, who will also track click-throughs to make sure they are successful.

Did you realise that the average click-through rate for email ads is 3.57%? You can make sure that your email campaigns are bringing visitors to your website and producing leads for your company by taking advantage of this fact. You can benefit from this effective marketing tool and expand your company with the Generator Plus package.

  • Designed to drive traffic to your website, social media pages or landing pages.
  • Adverts are carefully crafted to match your branding and messaging.
  • Regularly analyse and optimise email campaign performance to maximise success.
generator plus foundation

Generator Package Included

The Generator Plus Package includes the Generator Package, which focuses on lead generation through landing pages, content marketing and social media adverts.

  • Increase your online presence and attract more leads with two high quality blog posts per month, designed to engage your target audience and boost your website’s search engine rankings.
  • Maximise your social media impact with two custom designed adverts per month that showcase your brand and capture the attention of potential customers.
  • Drive conversions and boost your sales with one professionally designed landing page per quarter that’s optimised to convert visitors into customers, helping you achieve your business goals faster.
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Foundation Package Included

The Generator Plus Package includes the Foundation Package, which focuses on website optimisation and maintenance.

  • You can access all the Foundation Package services, including SEO, Google business updates, website speed optimisation, security updates, hosting and email services, as well as one hour of content updating time each month, by subscribing to the Generator Package.
  • The Foundation Package’s additional services assist in making sure that your website is always current and operating at peak efficiency, which improves your online presence and potential for lead creation.
  • With the Foundation Package included, you can be sure that all of your online marketing requirements are being properly met by our team of professionals, giving you access to a broad range of marketing services that may help you grow your company.
foundation package

In today’s competitive digital landscape, it’s more important than ever to have a comprehensive and effective digital marketing strategy. With Generator Plus, you’ll have everything you need to engage with your audience, drive traffic to your website, and ultimately grow your business. Contact us today to learn more about how we can help you get more out of your digital marketing. 

Don’t miss out on the opportunity to take your website to the next level – contact us today at 01302 272365 or info@thesofawebanddesign.co.uk
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