Search Engine Optimisation (SEO)
Search Engine Optimisation from The Sofa
Is your house in order when it comes to maximising the Search Engine Optimisation (SEO) potential of your WordPress website? Like a house, if the foundations you have set up are set up wrong, the effectiveness of building on those poor foundations will greatly diminish the results you ultimately get.
In WordPress, there are various stages that need to be considered when maximising your SEO potential. The first stage is getting the foundations right. Then there is the second stage of boosting your SEO through WordPress plugins. Finally when this is done, the third stage of organically boosting your SEO through content marketing.
Perhaps the most important part of this process is getting the foundations right, because, ultimately, the other 2 steps will not be nearly as effective if the foundations aren’t set right.
Things to consider for this first stage would be to check Webmaster tools, check Google index, check your backlinks, check your robots.txt file and check your WordPress settings. These checks basically show you how Google is finding your website and highlight any issues they may find.
These may include too many pages, too few pages, any hacking issues etc, basically the kind of things that Google will shut your website down for.
Once the foundations are set, then the second stage activity would be to boost your SEO capability by using the Yoast WordPress plugin. This gives you a tick list of SEO boosting options, like focus keywords, SEO titles and meta descriptions for each page of your website.
WHAT PEOPLE SAY
Testimonials
“Paul has turned our “ok” website into something for us to shout about. Our monthly support plan takes all the stress and hassle of maintenance so we can concentrate on marketing the business. Highly recommended.”
Julie M, Cowens Group
“The Sofa understand what we want. They always come up with striking, relevant designs for our product branding, packaging, and marketing materials. That’s why we’ve stayed with them for over five years.”
Peter G, Cattano
“Since working with The Sofa Web and Design to develop my website and marketing materials, revenue has increased dramatically, I would definitely recommend them to anyone looking to raise their local profile.”
Lisa W, Pearl Essence
TALES FROM THE SOFA
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The Sofa are a design agency based in Doncaster. We are fully accredited specialists in Content Marketing, Customer Acquisition (Paid Traffic),
SEO Marketing, Email Marketing and Social Media Marketing
SEO Marketing, Email Marketing and Social Media Marketing
