The Sofa Web and Design developed a branded animated video for Lincolnshire based company Fizzco.
Fizzco approached The Sofa Web and Design to design and develop a company mascot and supporting branded animated video to promote their Christmas campaigns for 2020. Fizzco is a leading supplier of creative display concepts to shopping centres of all sizes across the UK.
Created in 2013 Fizzco have been developing creative concepts and supplying decorative products to the display industry for 7 years. With clients from market sectors including hotel and leisure and retail, Fizzco design, manufacture and install displays primarily for the Shopping Centre Christmas display market.
Fizzco’s commitment into offering a project management service was driven by experience of displays not installed on time, centres not receiving good value for money and display providers not living up to promises and expectations. Fizzco’s plan is simple; to strip the process right back to basics with a strong focus on delivering original decorative concepts and a promise to provide our customers with great decoration coverage for their budget in a clear and transparent way.
As well as as the display market side of Fizzco’s business, there is also a consumer side. ChristmasTimeUK aim to give customers the ultimate online Christmas shopping experience. As the largest leading independent supplier of Christmas decorations in the UK, Fizzco’s extensive product range and creative style, has given Fizzco a reputation as the leading Christmas decorations supplier online.
Fizzco wanted to create a festive mascot for their ChristmasTimeUK consumer business, so approached The Sofa Web and Design to create the characters to feature in a Christmassy promotional video. This was where Parker the Polar bear was born. Working from a storyline created from the marketing team at Fizzco, The Sofa created the characters and storyboard resulting in the finished animation over a 3 month period.
“Our aim at Fizzco was to create a stronger and more identifiable brand – As a small, family-run Christmas company standing out amongst larger e-Commerce can be challenging. We partnered with the Sofa Web & Design to create, design, and develop a company mascot and subsequently produce our very own Christmas advert for 2020. Working with the Sofa Web & Design has been brilliant! They are always open to ideas and creative collaboration, whilst working to a detailed brief. Not many businesses would have been so patient, continually changing and adapting to our companies needs during the COVID-19 Pandemic. We appreciate all the sofa has done for us this year and we cannot wait to start creating our 2021 advert!”
Hannah Lockwood -Geck – Marketing Manager, Fizzco
The Sofa Web & Design are also working with Fizzco on creating two new websites for expanding areas of their business. In 2021, Fizzco are launching an events business to take advantage of the seasonal display market. This market includes, Easter, Valentines and Mothers Day, so exciting times are ahead for Fizzco in 2021. The Sofa are also supporting Fizzco with email advertising around their Christmas campaigns.