The Sofa Web and Design have been producing wordpress websites in Doncaster and the wider Yorkshire region for over a decade. What once began as a simple blogging platform with many many flaws has now become the go to platform for businesses wanting to stay in tune with modern website design and digital marketing.
“WordPress powers nearly one-third of the world’s websites, from small personal blogs to the complex sites of major corporations such as Sony.”
WordPress v the Alternatives
WordPress heads up the list of the 3 most commonly used website building platforms in the world, followed by Drupal and Joomla. All are free to download and use, all come with numerous add-ons (plugins) for customised functionality and all can be developed to suit the needs of individual users.
5 Ways that WordPress Websites Help Your Online Success
1. Flexible and Adaptable for Changing Needs
Although WordPress was originally designed to be a blogging platform, it also powers a wide range of sites with other purposes. WordPress is used to run complex sites for large multinational corporations, manage small businesses and create personal blogs. The sites can contain full service e-commerce shop, demonstrate a portfolio or host a social network. Whatever a company’s requirements, the core WordPress system plus a variety of plugins that are suitable for your site. Thanks to its many customisable options, WordPress is also infinitely adaptable to a company’s changing requirements.
2. Extremely user friendly for all skill levels
A WordPress website can be installed and up and running in minutes, even without any real technical expertise. All a user needs is a domain name and a web hosting account. The platform can be installed free through your hosting provider or uploaded directly from WordPress.org. From there, an intuitive and easy to manage ‘Admin’ dashboard has all the features needed to develop your website’s heading and layout. You can start creating pages and posts right away.
3. The variety of themes available for easy, professional development
WordPress themes offer users a huge variety of choices for customising the appearance and functions of a new website. Thanks to its large and growing directory or basic and premium themes, you can always keep your website looking new and engaging, keeping up with modern website features. Many themes are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. You can ofcourse ask your web design team (such as The Sofa) to create a theme for you.
4. Plugins available to extend website functionality easily
WordPress core installation includes all the elements needed to create a basic site, but many users want more specialised functions related to a website’s specific needs. For example, an online store would use an e-commerce plugin such as WooCommerce, whereas an events company would want to use an event management plugin such as The Events Calendar. The plugin directory includes thousands of plugins, small pieces of code designed to perform specific tasks on your website that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.
5. WordPress websites typically rank really well in search engines
Searchability and readability are key to ranking high on Google and other search engines. WordPress sites usually tend to rank highly for their keywords, largely because they are constantly being updated and because WordPress includes a variety of tools and plugins for optimizing content for SEO (search engine optimization). The Sofa installs the highly acclaimed SEO plugin called YOAST for making sure our WordPress websites perform in search engines.
YOAST is a rare plugin that takes a little bit more know how to do correctly. But when done correctly, it carries on performing as Google algorithms develop. The plugin can be found here…