5 Tips for Small Businesses Choosing a Web Design Agency

5 Tips for Small Businesses Choosing a Web Design Agency

July 7, 2023

Written by: Paul Winterman

5 Tips for Small Businesses Choosing a Web Design Agency

Make an Informed Decision to Enhance Your Online Presence

As a small business owner, the success of your online presence largely depends on the web design agency you choose. In today’s digital landscape, where competition is fierce, having a professionally designed website can make all the difference. It not only helps you establish a strong online presence but also attracts potential customers and enhances user experience. With so many web design agencies vying for your attention, it’s crucial to make an informed decision. In this article, we will explore the top considerations for small businesses when choosing a web design agency.

1. Expertise and Experience

When it comes to web design, expertise and experience matter significantly. Look for a web design agency that has a proven track record of creating successful websites for small businesses. A reputable agency will showcase their portfolio on their website, allowing you to evaluate their design style and overall quality of work. Consider their experience in your industry, as it can bring valuable insights and understanding of your target audience.

  • 85% of small businesses reported a significant increase in website traffic after partnering with an experienced web design agency.
  • Businesses that invest in professional web design experience an average increase of 35% in their conversion rates.
  • Studies show that 94% of users mistrust or reject a website due to poor design, highlighting the importance of choosing an agency with expertise in creating visually appealing websites.

2. Customisation and Flexibility

Every business is unique, and your website should reflect that. Avoid web design agencies that rely heavily on templates and generic designs. Look for an agency that offers customisation and flexibility to tailor your website to your specific needs. A personalised website not only sets you apart from competitors but also helps convey your brand identity effectively.

  • 72% of consumers state that a website’s design affects their perception of a brand’s credibility.
  • Research suggests that personalised web experiences lead to a 20% increase in customer engagement and conversions.
  • A study conducted by Adobe found that 38% of visitors stop engaging with a website if the content or layout is unattractive.

3. Mobile Responsiveness and User Experience

In today’s mobile dominated world, having a mobile-responsive website is crucial. A significant portion of internet users access websites through their smartphones and tablets. Ensure that the web design agency you choose prioritizes mobile responsiveness and creates a seamless user experience across different devices. A website that loads quickly, is easy to navigate, and provides a visually pleasing experience will keep visitors engaged and encourage them to explore further.

  • Mobile devices account for approximately 53% of global website traffic, emphasising the need for mobile-responsive design.
  • A Google study revealed that 53% of mobile users abandon websites that take more than three seconds to load.
  • 61% of users are unlikely to return to a website if they had trouble accessing it on their mobile devices.
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Online Sales Increase in First Month 68%
Increase in Website Traffic for Relevant Keywords 42%
Website Bounce Rate Reduction 25%


The Sofa Web and Design worked with Beeney’s, a local bakery business in Doncaster, to create a new website that would enable online orders and payments, improve customer experience, and expand their reach.


We designed and developed a custom WordPress website with e-commerce integration for online ordering and payments. We optimised the website for search engines and ensured that it was fully responsive and user friendly.


The new website exceeded Beeney’s expectations and helped them attract new customers and increase sales. Online sales increased by 68% within the first month of launching the new website and the website’s search engine ranking improved by 42%.

4. SEO Friendly Design

An aesthetically pleasing website is essential, but it’s equally important to ensure that it is optimized for search engines. Choose a web design agency that understands the principles of search engine optimisation (SEO) and incorporates them into the design process. SEO friendly design elements, such as clean code, proper use of headings and meta tags, and optimised images, can greatly improve your website’s visibility in search engine results. A higher ranking on Google means more organic traffic and increased opportunities for business growth.

  • Websites that appear on the first page of search engine results receive 91.5% of total organic traffic.
  • Optimising page load time can lead to a 7% increase in conversion rates, as found in a case study by Walmart.
  • The use of relevant keywords in headings and meta tags can improve a website’s ranking by up to 15%, according to SEO industry reports.

5. Ongoing Support and Maintenance

Building a website is not a one time task; it requires ongoing support and maintenance to keep it functioning optimally. Before finalising your decision, inquire about the web design agency’s post-launch support services. Will they provide regular updates and security patches? How quickly can they address any technical issues that may arise? Choose an agency that offers reliable support and maintenance to ensure the long-term success of your website.

  • 88% of online consumers are less likely to return to a website after a bad user experience.
  • A study conducted by Akamai found that a one second delay in website load time can result in a 7% reduction in conversions.
  • Regular website maintenance can lead to a 14% increase in website traffic, as reported by HubSpot.

In conclusion, choosing the right web design agency is critical for the success of your small business’s online presence. By considering factors such as expertise, customisation, mobile responsiveness, SEO friendliness, and ongoing support, you can make an informed decision that will positively impact your website’s performance. Remember, your website is often the first interaction potential customers have with your business, so investing in a high-quality web design agency is a worthwhile endeavor.

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The Generator Package offers businesses a comprehensive and cost-effective solution for lead generation, including quarterly landing pages, regular blog posts, and eye-catching social media ads. With personalized support and expertise from our team and the inclusion of the Foundation Package, businesses can achieve their marketing goals and take their online presence to the next level.

Don’t miss out on the opportunity to take your website to the next level – contact us today at 01302 272365 or info@thesofawebanddesign.co.uk
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